One page, one goal. Designed to convert.
Landing pages for ad campaigns, product launches, seasonal promotions, and lead generation. The design brief is always the same: get the visitor to take the specific action the campaign is designed to generate. Nothing else matters on a campaign page.
Campaign pages fail when the design process starts from aesthetics. The brief for a campaign page starts from the campaign goal: who is clicking, what does the ad or the email promise them, and what does the page need to do for them to convert. Once these questions have clear answers, the layout writes itself.
For Google Ads traffic, campaign pages need to load fast — quality score is affected by landing page experience, which includes load speed. We build campaign pages to load in under two seconds on mobile, which is where the majority of paid traffic arrives in Italy.
For lead generation pages, the form structure matters. We design forms with the minimum number of fields needed to qualify a lead. Every extra field reduces the conversion rate. For pages where the client wants more information, we structure the page to give the visitor enough confidence to complete a shorter form.
For product launch pages, the visual hierarchy is different — the primary job is to generate excitement and communicate the product's value before revealing the price or call to action. The page structure reflects this sequencing.
We also handle the legal requirements for Italian landing pages carrying contact forms or marketing claims: cookie consent banner, privacy notice, and required disclosures where applicable.
Deliverable: one to three pages, fully responsive, fast-loading, analytics and conversion tracking set up, and 30-day post-launch support.
In practice
A Florence property services company replaced their generic website homepage as their Google Ads landing page with a purpose-built campaign page. Enquiry conversion rate improved from 2.1% to 8.7% on the same ad spend.
A Chianti wine estate used a campaign page for their harvest reservation campaign. The page converted at 14.3% from email list traffic — the client's highest-ever email campaign conversion rate.
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